Marketing for your start-up metalworking tools business doesn’t have to be overwhelming or difficult. However, it should absolutely be at the top of your priorities list for scaling your new company.
In this article, we are going to share the most practical tips to market your new metalworking tools business.
Tip #1: Think Beyond Traditional Advertising
Flyers, brochures, billboards, radio ads, and television commercials are all traditional types of advertising known as outbound marketing. While this form of advertising has served well in the past, there’s a new wave pushing innovative businesses into the future. It’s called inbound marketing.
This type of advertising is non-invasive and allows consumers to seek your business out. For a metalworking tools business, this is the type of marketing you should be doing.
Your audience is searching for you online. Your competitors are already taking advantage of that. So why aren’t you?
Of course, you can hand out printed materials and spend tons of money on radio or television commercials, but you won’t be maximizing your target audience this way. A lot of those print-out materials will end up in the trash, and those commercials will go in one ear and out the other.
You want to get online and exercise inbound marketing tactics to attract and retain the right customers for your metalworking tools business.
Tip #2: Create a Website
Nowadays, it’s easier than ever to build a customized website for your metalworking tools business. Many hosting sites offer free templates and inexpensive monthly or yearly plans that you can use. Often, you can even get a great deal on your specific domain name.
You can personalize pre-designed templates by choosing your brand’s colors and uploading your company logo. If you don’t have a logo yet, many of these hosting sites will offer heavily discounted logo design services. The sky’s the limit when it comes to establishing an online presence these days.
Your metalwork tools business website can be as simple or complex as you want it. You can build a store full of your products with detailed product descriptions. You can also create an informative blog to post relevant articles about metalworking.
This will attract a lot of traffic to your website. It is also a great way to get new visitors to subscribe to your emailing list for updates every time you post an article.
Tip #3: Create Social Media Business Accounts
After you build your metalworking tools website for your business, you need to get on social media to promote your new site. This will drive traffic to your online store and help you reach a larger audience.
You don’t have to overwhelm yourself by trying to get on every social media site out there. Take the time to do a bit of research on your target audience. Figure out where they are most likely to gather online. Facebook is a great place to start.
You can easily build a Facebook page for your metalworking business and add a link back to your website. Here, you can share your blog articles, new product images, how-to videos, and so much more.
Social media will also allow you to interact with your followers. You can boost engagement by responding to comments, answering questions, posting behind-the-scenes content in your story, and even by going live.
Live-streaming is a great way to utilize social media to boost your brand awareness. For example, you can go live to show off new metalworking tools and how to use them. This gives your audience a chance to ask questions in real-time and get answers quickly.
Tip #4: Advertise Online
Digital advertising is a fantastic way to boost brand awareness for your metalworking tools business. You can advertise on many social media platforms like Facebook, Instagram, YouTube, and Pinterest.
Social media advertising allows your target a specific demographic, and it is affordable. However, it is limited only to users on that particular social media platform.
If you want to reach a broader audience, you can use Google Ads. This allows you to reach people all over the world who are interested in your metalworking tools.
You can also take advantage of Google Analytics to get accurate reporting on how well your online ads are working. If you’re not happy with the results of your ads, you can always adjust them to be better suited to your target audience.
Tip #5: Host a Contest
Push your social media marketing to the next level by hosting a contest online. You can go about this in many different ways.
First, you need to decide what product you will be giving away as a reward. Then, you should set the rules and choose the type of contest you want to run.
Finally, create an attention-grabbing post for your audience to interact with. Here are some of the most popular and successful contests:
• Like/Follow/Tag - boost engagement on your social media by asking your followers to like your post, follow your account, and tag a friend. The winner can be determined by a random number generator.
• User-Generated - get new customer-created content by asking your followers to share images or videos of them using your metalworking tools. The winner can be determined by which entry you like the most.
• Share - boost your brand awareness by asking entrants to share your content post. The winner can also be determined by a random number generator.
Tip #6: Run a Sale
Holidays aren’t the only time when you can run a successful sale. If you offer special discounts or deals throughout the year, you will attract new customers and retain your current customers.
If your customers know that they can get metalworking tools at a good price and have a great customer service experience, they will remain loyal to your brand. At the end of the day, you will move more product, boost your revenue, and grow your customer base.